Logo and mark
A distinctive idea that works at every size and on every background.
Brand identity design for companies
We build a brand recognised at first glance, then test it in its real applications before approval.
A brand identity is the system your brand appears through everywhere: the logo, colours, typefaces, image style and how they are applied. ASLS designs identities from an understanding of the market and audience, and delivers a clear guide that keeps them consistent across your website, store, products and content.
What does the brand identity service include?
Colour and type system
Rules that keep everything your brand issues consistent.
Identity applications
Trials on products, packaging, the website and social accounts.
Usage guide
A reference for your team and suppliers.
How do we design an identity?
- 01
Study the market
We define what sets you apart from similar brands around you.
- 02
Explore directions
We widen the options quickly, then develop the strongest.
- 03
Test and deliver
We trial the identity in its applications and deliver the files and guide.
FAQ
How long does a brand identity take?
It depends on the scope and approval speed. We set the timeline in the project brief before starting.
Do I receive the source logo files?
Yes. Source files are delivered with the usage guide within the agreed project scope.
Can you develop an existing identity?
Yes. We review what you have and decide what to keep and what to develop rather than starting over.
Related services
What takes your team's time, and could run smoother?
Tell us your goal. The team usually replies within one business day.